Jordan Russell

Build and grow. As a pioneering sales leader, I introduced new equipment brands and consistently hit targets in a greenfield territory.

My entrepreneurial drive led me to found Price Driven, an innovative platform simplifying car purchases and strengthening automotive business reputations through transparency and technology.

What I Do

Prioritize Customer Needs

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Embrace Failure as Learning

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Take Calculated Risks

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Drive Innovation

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Testimonials

Clients

Resume

12 Years of Experience

Experience

2023 - Current

Owner

Price Driven

● Founded and directed an automotive technology platform. This improved car buying clarity for consumers and simplified sales for dealerships.

● Created two revenue streams. These included pre-negotiated pricing for buyers and automated reputation management for automotive businesses.

● Oversaw all operations. This went from product idea to market release and client acquisition.

2024- Current

Construction Sales

Leavitt Machinery

● Launched market operations as the first construction sales representative for Leavitt Machinery in the province, establishing the company's presence and building a client base.

● Generated new leads through extensive cold calling and consistent on-site visits to construction projects.

● Sold diverse construction equipment, including generators, air compressors, skid steers, telehandlers, and boom lifts.

2023 – 2024

BDR

WatchGuard

● Developed a social selling sequence using Vidyard, enhancing targeted outreach & engagement.
● Pioneered the creation and implementation of a sales flow script adopted by the department.
● Implemented the 'Lost Opportunities' sequence, strategically re-engaging unconverted prospects.
● Quota YTD: 90%| Daily Dials Avg: 60 | Mid-Market/Enterprise Bookings Per Month: 4

2021 – 2023

Account Executive

ADP

● Developed & closed new business, while maintaining partner relationships.
● Provided the post-sales team with essential details to ensure a seamless onboarding experience.
● Launched a customizable automated email strategy to automate bulk emails.
● Quota YTD: 86%| Daily Dials Avg: 35 | Cold Booking Per Week: 4

2020 – 2021

BDR

Auvik Networks

● Identifying the needs & challenges of the prospective client.
● Delivering compelling explanations of Auvik's SaaS capabilities to MSP prospects.
● Employed diverse prospecting strategies, initiating outreach to potential clients.
● Exceeded quota at an average of 107% for FY2021

2018-2020

Car Sales

Attrell Toyota

● Built overall value during the entire sales process with clients remotely.
● Replied to thousands of online inquiries from sources such as Autotrader, CarGurus, Kijiji, etc.
● Managed & controlled customers expectations regarding pricing & car delivery date.
● Sold & delivered over 200 cars (Toyota’s, Tesla’s, Bentley’s, Audi’s etc).

Education

2016-2019
University of Toronto

Business

Completed a Bachelor of Arts program with a focus on business fundamentals, encompassing areas like digital marketing. Gained a strong foundation in business strategy, data analysis, and market dynamics, enhancing decision-making capabilities.

2018
Georgian College

OMVIC

Completed mandatory provincial certification in March 2018. Gained thorough knowledge of the Motor Vehicle Dealers Act (MVDA) and consumer protection laws. Demonstrated commitment to ethical sales practices and industry compliance in the automotive sector.

Hard Skills

Car Negotiation

90%

Cold Calling

95%

Value Selling

70%

Web Design

80%

SEO

90%

Bodybuilding

70%

Skateboarding

40%

Chess

40%

Sleeping

100%

Soft Skills

Active Listening

85%

Strategic Thinking

70%

Resilience

80%

Problem Solving

75%

Self-Management

100%

Portfolio

My Works
Used Car Dealership Flyer

Used Car Dealership Flyer

Media, Price Driven
New Car Dealerships Flyer

New Car Dealerships Flyer

Media, Price Driven
Price Driven Webinar

Price Driven Webinar

Presentations, Price Driven
GT kitchen and bath

GT kitchen and bath

Web Design
Avita

Avita

Web Design
U-Puttz Amusement Centre

U-Puttz Amusement Centre

Web Design
Cherry Yeung

Cherry Yeung

Web Design
Sono DJ

Sono DJ

Web Design
Gilpin’s Pest Control

Gilpin’s Pest Control

Web Design
9-5 Music & Sounds Playlist

9-5 Music & Sounds Playlist

YouTube Videos
Price Driven

Price Driven

Price Driven, Web Design

Contact

Get in Touch

226-581-9557

Toronto (For Now)

contact[at]jordan mrussell.com

Talk Soon!